What is Image Resolution?
INSTRUCTIONS FOR PROPER RESOLUTION
All files must have a minimum resolution of 300 dpi (dots per inch). Images with a resolution less than 300 dpi will reproduce poorly on press (the image will look fuzzy and/or pixilated). If you took your images from a website on the internet, there is a 90% chance that they will not be a high enough resolution for printing (unless the images came from a stock photography house and are designated high resolution).
The internet displays images at 72 dpi, so that the images appear quickly over an internet connection, but under no circumstances should they be used for printing. If you submit low-resolution files for printing, you will not be happy with the quality of your printing.
Below are examples of a low resolution (72 dpi) file and a high resolution (300 dpi) file. Please review these examples to ensure that you submit your files the correct way and you get the best quality possible.
EXAMPLE OF A LOW RESOLUTION FILE
Please review the example above. This is an example of a 4″ x 6″ postcard or flyer with low resolution (72 dpi). Notice that all the text and graphics look blurry, fuzzy, and pixelated. There is no process with printing that will make this look good. Your print will come out as bad as it looks on your screen. To see an example of a high resolution (300 dpi) file, refer to the last example on this page.