Print It. Mail It. Done.
Combine gang run printing with direct mail services in one order. EDDM, addressed mail, and bulk campaigns — all at prices that make direct mail worth it again.
Why Combine Printing and Mailing?
Most small businesses handle printing and mailing as two separate tasks. They order prints, wait for delivery, then figure out postage, addressing, and drop-off. That gap between printing and mailing is where campaigns stall. Boxes of postcards sit in storage rooms. Timelines slip. The mailing that was supposed to go out Monday goes out never.
Combining printing and mailing into a single order eliminates that gap. Your postcards go from our press to the mail stream without stopping at your office first. You save the time of handling, addressing, and transporting the pieces to the post office. You also save money — bundling print and mail is cheaper than hiring a separate mailing house after the fact.
For small businesses running their first direct mail campaign, this is the simplest path. One order, one timeline, one price. No logistics to coordinate between vendors.
EDDM: Every Door Direct Mail
EDDM is a USPS program that lets you mail to every address on a postal carrier route without needing a mailing list. You pick the ZIP codes, you pick the routes, and the USPS delivers your piece to every door on those routes. No names. No addresses. No mailing list to buy or maintain.
This is the most cost-effective way to reach local customers. EDDM postage rates are significantly lower than standard first-class or marketing mail because there is no address processing — the carrier just delivers to every box on the route. For a small business trying to reach every household within a 5-mile radius, EDDM is the smart move.
There are specific requirements. EDDM pieces must be larger than standard letter size — at least 6.125 by 11 inches or 4.25 by 6 inches. Every piece must include the EDDM indicia (the postal marking that replaces a stamp). Each route is limited to a maximum of 5,000 pieces per day per mailer. We handle all of these requirements in production, so your file just needs to be the right size with the right bleed.
You select your target routes on the USPS EDDM tool online, where you can see route demographics including household count, income ranges, and age distribution. That data helps you target your mailing to the neighborhoods most likely to respond.
Addressed Direct Mail
If you have your own customer list, addressed direct mail is a more targeted approach. Instead of mailing to every door, you mail to specific people — your past customers, your leads, or a purchased mailing list. Each piece is individually addressed with the recipient's name and mailing address.
Addressed mail has higher response rates than EDDM because the piece arrives with the recipient's name on it. People open addressed mail at a significantly higher rate than they open unaddressed saturation mail. The tradeoff is that you need a list, and postage per piece is higher than EDDM rates.
We accept mailing lists in standard spreadsheet formats — CSV or Excel — with columns for name, address, city, state, and ZIP. We process your list through USPS address validation to correct formatting issues and verify deliverability. Undeliverable addresses are flagged before printing so you do not pay for pieces that cannot be mailed.
For the best results, keep your mailing list clean. Remove duplicates, update addresses for customers who have moved, and segment your list so you can tailor the message to each group. A targeted mailing to 500 qualified contacts will outperform a generic mailing to 5,000 random addresses every time.
Postcard Mailing Campaigns
Postcards are the workhorse of direct mail. They are inexpensive to print, lightweight for postage, and visible immediately — the recipient sees your message without opening an envelope. On a gang run, postcard printing costs are already low. Adding mailing services to the same order keeps the total campaign cost within reach for most small businesses.
The most effective postcard campaigns share a few characteristics. They target a specific audience. They make a single clear offer. They include a deadline to create urgency. And they repeat — a one-time mailing is a gamble, but a three-mailing sequence to the same audience builds recognition and trust.
Our most popular mailing postcard sizes are 6 by 9 inches and 6.25 by 11 inches. Both are EDDM-eligible, which means you can use them for either addressed or every-door campaigns. The larger size stands out in the mailbox and provides more space for your offer, image, and contact information.
A typical postcard mailing campaign costs a fraction of what most businesses expect. When you combine gang run printing prices with EDDM postage rates, you can reach 1,000 households for less than the cost of a single month of many digital advertising subscriptions. The piece is physical, tangible, and arrives without an algorithm deciding whether it gets shown.
USPS Requirements and Compliance
Every piece of mail that enters the USPS system must meet specific requirements. We handle compliance on the production side, but understanding the basics helps you plan your campaign.
Size matters. USPS classifies mail by dimensions and thickness, and each classification has different postage rates. Postcards must be between 3.5 by 5 inches and 4.25 by 6 inches for standard postcard rates. Anything larger is classified as a flat, which costs more to mail but gives you more design space. EDDM pieces have their own size minimums.
Postage indicia replace stamps on bulk mailings. The indicia is a printed marking in the upper right corner that indicates postage is paid. For EDDM, this is a specific EDDM indicia. For addressed mail, it is a permit indicia tied to your mailing permit. We include the correct indicia in production — you do not need to add it to your design file.
Addressing requirements for non-EDDM mail include a delivery point barcode (Intelligent Mail barcode), a return address, and addresses that pass USPS CASS certification for accuracy. Our address processing handles all of this automatically when we process your mailing list.
Mail drop scheduling follows USPS acceptance windows. We coordinate with the local post office to drop your mailing at the optimal time for fastest delivery. Most bulk mailings are delivered within 3 to 10 business days after the drop, depending on class and destination.
Setting Up Your First Mailing Campaign
Here is the step-by-step process for a first-time mailer.
First, decide between EDDM and addressed mail. If you have a customer list, use addressed. If you want to blanket a neighborhood, use EDDM. If you want to do both, we can split your campaign.
Second, design your piece. Keep the layout clean with a single dominant image, a clear headline, your offer, and your contact information. Include the required white space for the mailing panel — the area where the address, barcode, and indicia are printed. Our file guidelines include mailing panel templates for each size.
Third, place your order. Select the print and mail option, upload your design, and either upload your mailing list (for addressed) or select your EDDM routes. We will generate a proof that includes the mailing panel layout.
Fourth, approve your proof. We will show you exactly how the finished piece will look, including the mailing panel elements. Once you approve, your job enters the production queue.
Fifth, we print, process, and drop. Your postcards are printed, addressed or prepared for EDDM, sorted by carrier route, bundled, and delivered to the post office. You receive a confirmation when the mailing drops, and you can start watching for responses.
The whole process takes approximately 7 to 14 business days from order to mailbox, depending on production schedule and mail class.
Start Your Mailing Campaign
Print and mail in one order at gang run prices. Upload your design, select your audience, and we handle the rest.
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